Launching a MicroSaaS (micro-scale Software as a Service) product comes with its unique set of challenges, especially when it comes to marketing with limited resources. The Bullseye Framework is a practical approach to help founders identify the most effective marketing channels without wasting time and money on channels that don&
Where do I find my first customers? Whether you’re a tech wizard with a groundbreaking app or a creative soul starting a boutique clothing line, figuring out the best acquisition channels for early stage startups can feel like searching for a needle in a haystack. But fear not! I&
Understanding Continuous Discovery At its core, Continuous Discovery is an ongoing process of engaging with customers to uncover their needs, pain points, and desires, and then iteratively building solutions that address them. Teresa Torres, a prominent figure in product discovery and author of Continuous Discovery Habits, encapsulates the essence of
What Exactly is a Business Model? Before we start diving into the nitty-gritty, let’s clarify what we mean by "business model." Picture your startup as a car, and your business model is the engine—it's what makes it run. In simple terms, a business model
Let's face it—user experience (UX) can make or break a product. If you’re reading this, you probably know that too well. It’s not just about making things look pretty; it’s about crafting an experience that resonates with users, keeps them coming back, and turns
It’s great to have you here, diving into an essential yet often overlooked aspect of building products that truly resonate. If you’re like me, you know firsthand how pivotal customer feedback can be in the journey of product evolution. Whether you're a seasoned entrepreneur or a
If you’ve just launched your product, congrats! That's a huge win. But let’s be real—launching is just the tip of the iceberg. If you want your product to survive and thrive in today’s bustling marketplace, you need to keep evolving it beyond that initial
Email marketing can feel like a tightrope walk, can’t it? On one side, you want to craft campaigns that engage your audience and drive results. On the other, you’re watching your budget like a hawk, trying not to spend a small fortune on tools, ads, or consultants. Trust
If you're reading this, chances are you've either launched a product in the past or you're gearing up to do it soon. Let me tell you, I’ve been in both boats—launching products that hit the ground running and others that seemed to
If you’re reading this, chances are you're knee-deep in product development or perhaps plotting your next big idea. I can feel your excitement and the weight of what it takes to bring a concept to life. It’s no walk in the park, is it? But don&
So, you’ve launched your Minimum Viable Product (MVP), and you’re sitting at the edge of your seat, eyes glued to that analytics dashboard. You’re probably wondering: "What’s next?" If you’re anything like me when I was starting out, you're feeling a
Have you ever been in a situation where you thought you nailed it, only to find out later that the audience wasn’t clapping but rather scratching their heads? It’s a tough pill to swallow, but it happens more often than we care to admit—especially in the start-up